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Operator playbook

Step-by-step: launching a charging network in your city

The playbook we walk operators through — what to do in week 1, week 4, and week 12 to put a charging network live in a new market.

7 min read

If you signed an operator agreement with us tomorrow, here's the actual sequence you'd run through over the first 90 days. This is the version of the playbook we walk new operators through on the kickoff call — concrete enough to act on.

Week 1 — Foundations

The week is short on visible progress and long on decisions that matter.

Day 1–2: Onboarding call + access

  • Dashboard access provisioned for your operator account
  • Payment-rail conversation for your specific country — confirm which rails are live, confirm settlement currency and account
  • Operator agreement signed, KYC paperwork completed in parallel

Day 3–5: Venue category strategy for your city

  • Walk through which venue categories produce best in your specific city profile
  • Pick a primary launch category (typically: hot pot / KTV / spa / hotel lobby — depending on what's strong locally)
  • Build the venue acquisition shortlist — 15–25 candidates

Day 6–7: Hardware order

  • Place initial hardware order with the factory partner
  • Lead time set; ship-to address confirmed
  • Powerbank quantity validated

You're not deploying anything in week 1. You're setting up so weeks 4–12 run smoothly.

Weeks 2–4 — Venues, in parallel with hardware shipping

Hardware is in transit. This is the window where most operators lose time if they don't start now.

Venue outreach (running daily)

  • Reach out to your shortlist
  • Pitch is short: "We install a self-service charging amenity, free for your guests, you host. Zero cost, zero maintenance on you."
  • Targeting 3–5 first venues for the launch batch
  • The playbook deck (we provide) handles 80% of the venue conversation

Pre-install logistics

  • Confirm where stations physically go in each signed venue (outlet location, line-of-sight from entry / waiting / lounge)
  • Photograph the placement spot — useful for support later
  • Sign the venue agreement (we provide the template)

Operator dashboard onboarding

  • Walk through stations status, rentals, payouts, alerts
  • Connect notifications (SMS / email / webhook for alerts)
  • Test rental walkthrough on the sandbox

By end of week 4, you should have hardware on the water (or arrived) and 3+ venue agreements signed.

Weeks 4–8 — Install and go live

Hardware lands. This is the visible-progress phase.

Per-station install (1–2 hours each)

  • Unbox, place at the agreed location
  • Power on, connect to the network (SIM or venue WiFi)
  • Test rental end-to-end yourself before leaving
  • Snap a photo of the install for the dashboard

First-rental moment

  • Watch the first real customer rental happen. This is the moment the venue becomes a live revenue node.
  • Note any friction (was the QR scan smooth? did payment work? did the slot open quickly?)

Per-venue follow-up

  • Visit each venue 2–3 times in the first month
  • Quick check: station status, any guest feedback, anything weird
  • Build the relationship — venues that feel taken care of give you their best placement spots

By end of week 8, you should have 3–5 live stations producing real rental data.

Weeks 8–12 — Read the data, scale

Now the network has real signal. This is where most operators learn what their city actually is.

Read the dashboard weekly

  • Per-station rentals per day
  • Conversion rate (QR scans to completed rentals)
  • Peak times by venue
  • Payout statements

Identify the winners

  • Which 1–2 venues are your strongest performers? Why?
  • Pattern-match: category, neighborhood, time of day
  • This pattern is your local playbook for the next batch

Identify the losers

  • Any station underperforming for 4+ weeks? Time to have a conversation.
  • Sometimes the venue needs better placement (move the station closer to the wait area)
  • Sometimes the venue is just wrong — pull and place elsewhere

Plan the second batch

  • Order more hardware, sized to your wins
  • Sign 5–10 more venues in the categories that are working
  • Build density in the same neighborhoods first; don't spread across the city yet

Months 4–6 — Density and learning

By now you've made it past the launch phase. Most operators who fail fail before this point. If you're here with positive unit economics in a few venues, the path forward is:

Density before breadth

  • A second station in the same neighborhood as a winning station tends to perform almost as well. Build the network density that lets customers return at any nearby station.
  • Don't try to cover the whole city in 6 months. Cover 2–3 neighborhoods properly.

Operational rhythm

  • Weekly dashboard review, monthly venue check-ins, quarterly category review
  • Issues get logged in the platform; we triage from our side

Compounding

  • Existing venues start referring you to their adjacent venues — the spa partner introduces you to their cousin's KTV
  • Your city playbook becomes specific: "in this city, this category at this price point produces X rentals/day"

What to NOT do in the first 90 days

Patterns we've seen burn operators:

  • Spread too thin. Don't sign 20 venues in 20 different neighborhoods and try to manage them all. 5 venues in 1 neighborhood beats it every time.
  • Skip the dashboard. Operators who ignore the data deploy more bad stations. Look at the numbers weekly.
  • Over-customize hardware. Stock units work. You don't need to special-order.
  • Try to do payments / software yourself. That's our job. Don't accidentally re-do it.

What's on us during this period

  • Platform support in your timezone and language
  • Payments working from day one in your country's rails
  • Dashboard live and reporting
  • The factory hardware order coordinated
  • The playbook deck for venue conversations
  • The agreement templates for venues
  • Quick triage on anything operational that hits the platform side

How this differs from going it alone

If you bought hardware and licensed the factory app, you'd be doing the payments setup, the dashboard build (or living without one), and the playbook discovery yourself. That's six extra months added to the timeline above.

With us, the first 90 days look like: focus on venues, watch the network grow, learn what works.

Apply to become an operator and we'll book the kickoff call.

Want the live demo?

Apply to license the Panda Platform — we walk through the dashboard, payments, and economics for your specific market.

Become an operator